B2B @ Booking.com & Zalando

Projects including B2B and internal tools for employees

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B2B and internal tools

In addition to the case studies featured in this portfolio, I have worked on challenging and impactful projects that helped me grow as a designer.

Due to NDAs, I can't share all the details publicly, but you can find a summary of my design process for these projects below.

B2B projects @ Booking.com & Zalando

Booking.com Partner Hub article showcasing the tool's benefits

Room differentiation tool

The Room Upgrades team at Booking.com conducted years of research to identify ways to improve the upgrade experience for customers.

We found that design and tech changes alone were not enough and that we needed to focus on the source of the problem: hotel room information.

I led the product design vision for this project, working closely with the product manager, product marketing manager, researcher, data scientist, and developers. I also aligned with leadership and other stakeholders across the business to ensure that the project aligned with the company's overall strategy.

During my last year at Booking.com, our team shifted our focus to B2B, while continuing to support the B2C product.

From the Booking.com's Partner Hub article:

"The Room differentiation tool or Unit differentiation tool helps you secure bookings by allowing you to highlight the unique features of each of your rooms or units. This helps match travellers with the stay that’s best suited to their preferences."


  • Collaboration with a data scientist for machine learning capabilities

  • Product vision

  • Research and user interviews

  • User flows and journey mapping

  • Ideation workshops with leadership and stakeholders

  • Wireframing, Prototyping and Usability Testing

  • Design System contribution

  • Design Delivery

B2B projects @ Booking.com & Zalando

Image of the Pulse App on Partner Hub, for illustrative purposes only.

Pulse app

Improving reservation management, guest communication and daily tasks for Booking.com properties.


  • App Design (iOS & Android)

  • A/B testing

  • Research


Sustainability: Materials database

Conceptualised and created a digital tool to help Zalando employees and partners track sustainability efforts, reducing the environmental impact of Zalando's Private Labels, following the Paris Agreement.

I led the research and interviews with suppliers and factories, performed usability testing, and gathered requirements.

This initiative aimed to replace outdated workflows reliant on spreadsheets and emails.

The resulting digital database aimed to improve data collection of product materials and their sustainability properties.

Fashion Buyer tool

I designed features for a tool that improves workflows and eliminates the need for overburdened spreadsheets, enabling Fashion Buyers to place orders with Brands more efficiently and effectively.

Key contributions:

  • Conducted extensive user research to understand user needs and workflows for file upload, data parsing, tagging, filtering, and purchase finalisation.

  • Catered to the different needs of different product segments, such as children's clothes, sports, shoes, and makeup.

  • Improved file upload functionality to parse high-volume product and purchase order data more efficiently, in collaboration with the engineering team.

  • Improved filters to use the new rich tags, enabling users to find and select products from fashion brand catalogues faster.

My design solutions helped increase the speed of product data tagging and purchase order execution, improving the overall user experience for Fashion Buyers.

Responsibilities in both projects:

  • UX research

  • User interviews

  • User journey mapping

  • Task analysis

  • Advanced prototyping

  • Usability testing

  • UI Design

  • Design system contributions

Hero image: b2b by Chattapat from Noun Project (CC BY 3.0)